For companies trying to tap into the Linux application market, it is always the same story.  Which distro should I target?  Which packaging should I use?  Who distributes the applications?  Enter xdg-app, a new technology from the developers of GNOME.  Now you can run an application on any distribution, and distribute your app yourself, no distro required!  This  talks about xdg-app and it's effect on the Linux software market.