More and more people store their personal files and documents in cloud services like Dropbox, Google Drive, Skydrive or iCloud. The reason is that they provide convenient features to sync your files between devices and share them with others. We are heading full speed into a future where a huge piece of the personal information of the world is stored in very few centralized services. Questions emerge what the impact on user privacy, surveillance, lawfulness of content and storage cost will be in in the long run. I don't think that a world where most of the personal data of the world is stored on servers of a hand full companies is a good one. This talk will discuss the problems of a future with centralized cloud file sync and share services and will present ownCloud as a possible solution. ownCloud is a free software project that offers a decentralized alternative to proprietary cloud services where everybody can run an own cloud service comparable with Dropbox but on own hardware and with full control. ownCloud provides all the features of the proprietary services like syncing to Mac, Windows Linux, iOS and Android, sharing files with others, photo gallery, media player and more. But ownCloud is free software, available at no cost, can provide all the state of the art cloud features, full privacy and run on personal hardware. http://owncloud.org